From the:

business proposition

defining the audience

the marketing concept

the design concept

writing the copy

taking the photographs

producing the artwork

dealing with the publications

sorting out the mailing list

handling the distribution

helping you measure the results

Direct marketing is only effective if you are targeting the right audience at the right time with the right product or service.

You have to get your messsage over quickly and in a way that will cause a reaction from your target audience.

Either to react instantly or to keep and use when required.

Direct marketing is not an instant fix but is part on an ongoing campaign which is part of a budgeted spend.

It should be measureable!

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