Getting the right name

The right name for a company a product a service or an event can make or break it.

"A Night at the Proms" might not be right for a evening of Rolling Stones Music.

Nor would Bodgeit be right for a national building firm.

The name should not be what you like but what will be effective to your target audience.

Naming has to be original in today's competitive world with so much information thrust at us to remember.

You have to consider requirement:

• Is a limited company name going to be required
• Is there a requirement for a web name.
• Does the name suit the traget audience, will it make them react favourably.
• If a product name, does it reflect the attributes of the product.
• Does it suit the packaging style and colour.
• Does the name have to be the leading factor.
• The list of requirement and analysis is vast. Spoton have named products, services and numerous businesses over the years.

So why not give us a call when you need a name!.

 

How it works

1 analysis of requirement

2 analysis of your audience

3 marketing mix interpretation

4 design restrictions

5 establish brief

6 concept development

7 open list

8 short list

9 list analysis to web URL's

10 name usage analysis

11 company name analysis

12 short market test

13 short list

14 market test short list

15 final list development

16 check back to marketing

17 design restriction check

18 market test final list

19 copyright checks

20 pick name

21 create design brief

 

In many cases for small and medium businesses much of the above is carried out fairly quickly.

Cost for naming can therefore start from only £300.