WHAT IS PR?

Normally, PR stands for Public Relations. At Spoton, it stands for Profit Raising too!

Unless it makes a clear difference to YOUR bottom-line profits, we won't suggest that you do it.

We have designed our PR range to not only raise your profile, but add tangible value too.

At Spoton, PR is a profit-motivated, menu-driven service, that puts you in control of the budget and offers you a sound return on investment.

COPY WRITING

Good copy - in the form of well chosen-words, correct spelling and structured grammar - can be the little difference that makes all the difference.

Words, whether for print or web, must be chosen with your customers in mind and should convey your key features and benefits quickly, clearly and concisely.

The pen is still mightier than the sword - use it wisely

FEATURE ARTICLES

Here's your chance to make the news!

Every company has a story to tell. Why not tell yours to the world?

Together we can create articles that sell for you - for publication in your sector's trade press as well as in the mainstream media.

It's time we had a chat!

NEWSLETTERS

Newsletters are a great way to share the latest news from your business.

We can help you create success stories, feature articles and special offers that will give your customers more perceived value.

Standard print or e-zine formats a speciality.

CONSULTANCY

A Spoton PR audit will help you discover the newsworthy 'angles' in your business.

Once discovered, the PR 'gold' in what you do can be shared with the media giving you priceless editorial coverage that is far more convincing than mere advertising.

NEWS RELEASES

Newspapers, magazines, even TV and radio need a constant stream of news. Why shouldn't it be your news?

It could be. But you need to know how to get the right angle and make the right approach - let's us do it for you from just £90 per release.

MARKETING PLANS

Chances are you've been told to write a marketing plan at sometime in the creation of your business. And if you actually wrote one, it's probably gathering dust in your top drawer!

The Spoton marketing plan is a practical guide, that puts your ideas plus our ideas together in a marketing diary - that shows you WHAT to do and WHEN to build your business right.

EXPERT GUIDES

Customers love a FREE gift.

With your expert knowledge and our copywriting capability, we can put together mini-guides and specialist booklets that feature your branding.

These high-value items can be given in exchange for customer data - especially good on the web - and will have your customers feeling good about you until they are ready to buy...

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