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Effective Sales and Marketing  
The effectiveness of the marketing and sales functions effect the growth and profitability of your business. Carefully researched strategies, together with effective measurable sales processes provide the competitive edge. 
 
Do you understand your market and its size, segmentation and geography 
Do you promote the all the unique selling points of the company its services and its products 
Have you a marketing strategy and plan 
Do you carry out sales forecasts 
Do you have a written sales plan including targets and actions 
Do you have a formal sales process that defines how to win business 
Do you have campaigns with targets for new business 
Do you have campaigns with targets for retaining current customers 
Do you use a range of marketing activities such as advertising, direct mail, email marketing and PR 
Do you have a website which is more than an electronic brochure 
Has your website been optimised for search engine traffic 
Are you capturing email information from your site visitors and using that to sell to them 
Do you have full statistics on your website traffic 
Can you measure the return on investment from all your marketing activities 
Do you measure the response rates for all your marketing campaigns 
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