INTERNET MARKETING TRAINING
Rather than teach clients aspects of web and internet they will not need or understand Spoton analyse your requirements.
From the areas indicated on this page we formulate a specific training program for your exact needs.
The current e-marketing situation
- e-marketing in the context of e-business
- New models for e-business
- What are other businesses doing?
Objectives
- Increasing sales
- Adding value for customers
- Communicating with customers
- Saving money
- Expanding your business
Accepting credit card payments
- Merchant accounts
- Third party processors
- Complete e-commerce systems
Measuring your success
- Tracking your visitors
- Web statistics
- Attrition, conversion & churn rates
- Automatic statistical analysis
- Feeding back the lessons learnt
- Legal aspects
- Data Protection & Privacy
- Cookies
- P3P (Platform for Privacy Preferences)
- Copyright, patents & trademarks
- Email unsubscribe option
- Customs & Excise
